Position: Social Media Manager

Reports to: Hannah Munce, Founder and Creative Director

Schedule: M-F, standard business hours

Location: Based in Charlotte, NC

JOB SUMMARY:

HM Studio is a boutique creative and communications agency specializing in lifestyle, design, and hospitality brands. We craft narratives that merge strategy with soul, positioning heritage-minded and design-forward businesses through media relations, influencer partnerships, brand collaborations, and experiential events.

We’re seeking a Social Media Manager to join our growing team and bring HM Studio’s clients to life across digital platforms. This role is ideal for someone with a proven track record of building engaged communities and scaling brand presence online.

KEY RESPONSIBILITIES:

Strategy & Planning

• Develop and execute bespoke social media strategies for HM Studio and client accounts across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms

• Create monthly content calendars with a balance of storytelling, editorial, and sales-driving content

Content Creation & Curation

• Produce visually compelling and brand-aligned content (photo, video, reels, stories, carousels)

• Collaborate with photographers, designers, and influencers to source and style content that reflects each client’s aesthetic

Community Growth & Engagement

• Drive measurable follower growth, engagement rates, and conversions

• Monitor analytics and insights to refine strategies and optimize performance

• Engage with online communities in real time, cultivating loyal followers and brand advocates

Campaign Execution

• Support influencer seeding, partnerships, and cross-brand campaigns

• Align with PR launches, press features, and events to amplify content across channels

Reporting & Analysis

• Deliver monthly analytics reports highlighting growth, engagement, and ROI

• Identify trends, opportunities, and platform innovations to keep brands ahead of the curve

QUALIFICATIONS:

• 3–5 years of experience managing social media accounts for brands in lifestyle, design, fashion, hospitality, or related industries.

• Demonstrated ability to build and scale social media followings (please provide case studies or examples)

• Strong creative eye for visuals, copywriting, and brand storytelling

• Proficiency with analytics tools (Instagram Insights, Meta Business Suite, Later, or similar).

• Experience with influencer relations and digital campaign execution

• Self-starter who thrives in a fast-paced boutique agency environment

WHY JOIN US:

HM Studio is a holistic creative and communications agency specializing in sustainable, design-minded lifestyle and hospitality brands. We live at the intersection of art and ecommerce working with our clients to create thoughtful narratives, realized through creative direction and design, strategic partnerships, and media/influencer relations. HM Studio has established itself as a leader in the lifestyle space, integrating this strength with a proven ability to provide strategic counsel and marketing campaigns for its clients.

• Opportunity to work with a diverse portfolio of clients across various industries.

• A collaborative, creative, and supportive team environment.

• Professional development and growth opportunities.

• Competitive salary and benefits package.

• Flexible working hours and the possibility of remote work.

HOW TO APPLY: Resume is required for application to be considered, case studies are strongly encouraged. Please email hello@hmstudio.co with the job title in the subject line to be considered.